上汽奥迪双品牌亮相粤港澳大湾区车展，重磅双车加速布局全场景豪华矩阵

Core Insights - SAIC Audi showcased its new models A5L Sportback, E5 Sportback, A7L, and Q6 at the Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show, highlighting advancements in its dual-brand strategy focused on smart technology, localization, and luxury experience [1] - The E5 Sportback, as the first mass-produced vehicle under the new AUDI brand, integrates Audi's luxury heritage with global innovation and Chinese smart electric technology, catering to the upgrading demands of the Chinese electric vehicle market [3] - The A5L Sportback aims to redefine the value boundaries of fuel luxury cars through breakthroughs in design aesthetics, smart technology, and performance control [6] Product Highlights - The E5 Sportback features a design that balances traditional Audi elements with innovative features, including an integrated tech grille and aerodynamic enhancements, providing an efficient and enjoyable driving experience [3] - The A5L Sportback maintains the classic A5 design while addressing Chinese consumers' demand for rear space, achieving a balance between aesthetics and comfort [6] - The A5L Sportback is equipped with 32 high-precision sensors for advanced driver assistance, and it features the latest fifth-generation EA888 engine, delivering a maximum output of 200 kW and utilizing advanced turbocharging technology [8] Strategic Direction - Over the next two years, Audi plans to launch multiple new models in the fuel vehicle sector based on the PPC luxury fuel vehicle platform, enhancing its position in the luxury fuel vehicle market [8] - In the new energy sector, the AUDI brand will accelerate the development of a product matrix covering various market segments to meet the diverse needs of Chinese consumers for high-end electric mobility [8] - SAIC Audi aims to strengthen its presence in both fuel and new energy sectors, promoting the brand's upward trajectory and leading trends in the luxury automotive market [8]