研判2025！中国铂金首饰行业产业链、发展背景、发展现状、竞争格局及发展趋势分析：铂金消费迎来小幅回暖[图]

Core Insights - The demand for platinum jewelry in China is expected to grow by 0.8% year-on-year in 2024, reaching 12.8 tons, marking a slight recovery after years of decline since 2014 [1][11] - The global demand for platinum jewelry is projected to increase by 8% to 62 tons in 2024, while China's share of global demand continues to decline from 22% to 20.6% [1][11] - The market size of China's platinum jewelry is approximately 3.48 billion yuan, reflecting a growth of 1.46% compared to the previous year [1][11] Market Policies - The Chinese government has implemented various policies to support the development of the jewelry industry, including measures to promote high-quality development in trade and support for the arts and crafts sector [4][6] - Policies include the establishment of vocational colleges, measures to combat cultural relic crimes, and initiatives to enhance service consumption quality [4][6] Industry Chain - The upstream of the platinum jewelry industry includes platinum mining, recycling, and processing equipment, while the downstream consists of retail channels such as jewelry stores and e-commerce platforms [7] - China relies on imports for platinum supply due to limited domestic reserves, with global platinum supply expected to decrease slightly in 2024 [9] Competitive Landscape - The platinum jewelry market in China is highly competitive, with major players including Chow Sang Sang, Ming Pai Jewelry, and international brands like Tiffany and Cartier increasing their presence [13][15] - Domestic giants leverage brand influence and extensive sales networks to capture significant market shares [13] Development Trends - There is a growing consumer preference for unique and personalized platinum jewelry, particularly among younger generations who value design and emotional significance [20] - The trend indicates a shift towards customized pieces that reflect individual style, such as engraved symbols or unique shapes [20]