“塞上湖城 大美银川”亮相北京 开启城市品牌立体推介新模式

Core Viewpoint - The event in Beijing showcased Ningxia Yinchuan's unique agricultural, commercial, and tourism products, promoting the city's brand and cultural heritage through a multi-faceted approach [1][4]. Group 1: Event Overview - The event featured over 200 products including intangible cultural heritage items, agricultural specialties, and local delicacies, running for three days [2]. - Attendees enjoyed a variety of local foods such as premium beef and lamb, goji berry products, and traditional snacks, highlighting the culinary richness of Yinchuan [2][5]. Group 2: Promotion Strategy - The event utilized a "narrative promotion + immersive experience + scene consumption" model to enhance visitor engagement and understanding of Yinchuan's offerings [4]. - The strategy aimed to deepen the connection between visitors and the city, encouraging them to explore, appreciate, and promote Yinchuan's charm [4]. Group 3: Tourism Development - Yinchuan has been recognized as one of China's "Top Ten Beautiful Cities" and is focusing on building a national-level tourist resort while leveraging its unique resources [7]. - The city is enhancing its tourism infrastructure across various sectors including dining, accommodation, transportation, and entertainment, aiming to establish itself as an international tourist destination [7].