山东：户外运动如何玩出“大产业”

Core Insights - The outdoor sports industry in Shandong is experiencing significant growth, driven by increasing consumer demand and a higher quality of life expectation, leading to innovative sports consumption scenarios [2] - The first Outdoor Sports Industry Conference in Shandong aims to explore transformation paths for industry development and promote high-quality growth in the outdoor sports sector [1][3] Industry Overview - As of April 2025, Shandong has over 10,000 registered outdoor sports-related enterprises and more than 3,600 outdoor sports associations and clubs, with participation exceeding 30 million people [2] - The outdoor sports industry is becoming a key driver for upgrading national fitness, transforming the sports industry, and fostering innovative economic growth in the region [2] Event Highlights - The Outdoor Sports Carnival and the "Good Luck Shandong" hiking competition showcased the vibrant atmosphere of public fitness in Weihai, enhancing the area's tourism appeal [1] - The establishment of Shandong's first outdoor sports station in Weihai aims to provide comprehensive services and promote local outdoor sports industry development through a fusion operation model [3] Strategic Initiatives - Shandong's sports authorities plan to build high-quality outdoor sports destinations, leveraging local natural resources and cultural heritage to create sustainable green development models [3] - The "Sports+" strategy will be deepened to integrate sports with tourism, health, and education sectors, maximizing the multifaceted value of sports [3]