Core Insights - Lantu Automotive aims to achieve a sales target of 200,000 units for the year, with a strong focus on the second half of the year for new product launches [2][7] - The Lantu FREE+ is positioned as a key product, with expectations to sell 20,000 units monthly upon its launch [4][7] - The company emphasizes the importance of user feedback in product development, which is seen as a confidence booster for sales [2][4] Group 1: Sales and Production Goals - Lantu Automotive's cumulative sales from January to April reached approximately 36,000 units, with a year-on-year increase of 77% [2][7] - The company is confident in meeting its annual sales target, attributing much of the expected sales to new product deliveries in the latter half of the year [2][7] - The Lantu FREE+ is set to begin pre-sales in June and officially launch in July, with high expectations for its market performance [4][7] Group 2: Product Features and Innovations - The Lantu FREE+ features significant investments exceeding 500 million, resulting in 1,366 optimized product functions and 82 class-leading features [4] - The vehicle is equipped with Huawei's advanced driving system and the HarmonyOS 5, enhancing comfort and smart features [4] - Interior design focuses on user comfort, with high-quality materials and advanced seating options that aim to provide a first-class experience [4][6] Group 3: Market Strategy and Pricing - Lantu Automotive is committed to avoiding price wars and emphasizes rational competition based on technology and innovation [8] - The company is currently deliberating on the pricing strategy for the FREE+, aiming to balance profitability with user affordability [8][9] - Marketing efforts will focus on expanding service networks and enhancing brand value to improve customer engagement [7]
岚图FREE+将7月上市,岚图高层:届时就要达成2万月销
Nan Fang Du Shi Bao·2025-06-01 03:59