与城共美 海好有你丨2025国贸地产「海洋月」澎湃启航

Core Viewpoint - The company is actively promoting marine culture and ecological protection through its "Marine Month" initiative, engaging communities and raising awareness about ocean conservation [1][5][7]. Group 1: Marine Month Activities - The "Marine Month" officially launched on June 1, 2024, featuring a variety of engaging activities that connect online and offline experiences, inviting public participation [3][7]. - The initiative includes over 150 marine-themed events across multiple cities, with nearly 50,000 participants and a total exposure of over 127 million [5][8]. - Activities range from marine-themed DIY projects to educational courses, aiming to foster a deeper understanding of marine culture among diverse groups [4][8]. Group 2: Social Responsibility and Community Engagement - The company has established the "Hai Hao You Ni" public welfare brand to promote marine ecological protection and cultural dissemination [4][5]. - The "Mountain and Sea Dream Plan" provides educational opportunities for children in Ningxia to learn about marine culture, while various camps and competitions engage university students [4][6]. - The theme "With the City Beautiful, the Sea is Good with You" emphasizes community involvement and aims to create a collaborative atmosphere for marine conservation [8]. Group 3: Strategic Development and Industry Positioning - The company aligns its initiatives with national strategies for marine ecological protection, showcasing its commitment to sustainable development [4][12]. - The "Marine Life Aesthetics" brand proposition integrates marine elements into architectural design, enhancing living environments and driving product innovation [12][15]. - The company is navigating industry challenges by leveraging a multi-business collaboration strategy, focusing on development, operation, and service ecosystems [15].