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Should You Buy Ford While It's Below $11?
FFord Motor(F) The Motley Fool·2025-06-01 10:25

Company Overview - Ford is currently outperforming the broader market, with its stock up nearly 3% in 2025, despite a poor long-term track record [1] - The stock is trading below 11,raisingquestionsaboutwhetheritisagoodbuyingopportunityforlongterminvestors[2]EconomicMoatFordlacksasignificanteconomicmoat,asevidencedbyareturnoninvestedcapital(ROIC)of8.611, raising questions about whether it is a good buying opportunity for long-term investors [2] Economic Moat - Ford lacks a significant economic moat, as evidenced by a return on invested capital (ROIC) of 8.6%, which is below the desirable threshold of over 20% [5] - The competitive landscape in the auto industry is fierce, with both domestic and foreign automakers competing for market share, further complicating Ford's position [6] Industry Context - The auto industry is mature, with Ford's total revenue in 2024 reaching 185 billion, only 28% higher than a decade ago [9] - The number of cars sold in the U.S. remains stagnant, with 17.8 million cars sold in April, the same as 25 years ago, indicating limited growth potential [9] Growth Opportunities - Ford's Pro segment, focused on commercial operations, showed a promising 15% sales growth in 2024, with an operating margin of 13.5% [10] Valuation - Ford's stock is considered cheap, trading at a price-to-earnings (P/E) ratio of 8.1, significantly lower than the overall market, and offering a dividend yield of 5.9% [11] - However, due to the capital-intensive and cyclical nature of its operations, Ford may not achieve a market-aligned multiple, and the dividend could be at risk during economic downturns [12]