Workflow
沃尔沃汽车袁小林:再卷也不会牺牲安全
Jing Ji Guan Cha Wang·2025-06-01 11:15

Core Viewpoint - Volvo emphasizes that it will not compromise on quality and safety despite intense industry competition, as doing so would signify the brand's demise [2] Group 1: Safety as a Core Value - Volvo has established a comprehensive safety system that integrates various technologies to ensure maximum safety for its vehicles [5][6] - The company has a long history of safety innovations, including the three-point seatbelt, and positions safety as its core brand identity [6] - Volvo's safety philosophy extends to include not only product safety but also consumer safety throughout the vehicle's lifecycle [4][6] Group 2: Market Position and Strategy - The new Volvo S90, launched at a starting price of 406,900 yuan (approximately 40.69 million yuan), reflects the company's commitment to maintaining high standards in manufacturing [2] - Volvo's production in China adheres to global standards, ensuring no quality disparity between imported and locally produced vehicles [8] - The company aims to leverage its partnership with Geely to enhance its transformation resources and maintain competitiveness in the market [9] Group 3: Challenges and Future Directions - Volvo faces challenges in balancing its electric and digital transformation with its established safety values in a highly competitive market [11] - The company plans to expand its hybrid offerings while maintaining a dual strategy of hybrid and pure electric vehicles [11] - Despite a projected decline in sales in China for 2024, Volvo's global sales are expected to grow, indicating resilience in its core markets [10]