【民生调查局】碳板鞋，一场中小学生的装备竞赛

Core Viewpoint - The rising popularity of carbon plate shoes among students is driven by their perceived performance benefits and fashion appeal, leading to a competitive culture among peers [1][2][3]. Group 1: Market Trends - Carbon plate shoes are becoming a trend in schools, with parents purchasing them for their children under the belief that they enhance athletic performance [1][4]. - The global market for carbon plate running shoes is projected to reach 34.529 billion yuan by 2028, indicating significant growth potential in this segment [5]. - Prices for carbon plate shoes vary widely, ranging from 200 to 3000 yuan, catering to different consumer segments [6]. Group 2: Consumer Behavior - Parents express concerns about the high prices of carbon plate shoes, with many models exceeding 500 yuan, and some even reaching 2000 to 3000 yuan [2][5]. - Students view carbon plate shoes as a status symbol, leading to a hierarchy based on brand prestige, with international brands being favored over domestic ones [3][4]. Group 3: Health Considerations - Experts warn that while carbon plate shoes offer performance benefits, they may not be suitable for everyday use by children, potentially leading to health issues such as foot arch problems and plantar fasciitis [8][9]. - Recommendations for selecting appropriate footwear for children emphasize the importance of fit, support, and suitability for specific activities, rather than merely following trends [8][9].