Core Insights - The International Children's Day on June 1st serves as a crucial marketing opportunity for brands in the mother and baby industry, reflecting the evolving consumer trends towards refined, scenario-based, and technology-driven experiences [1][2] Group 1: Company Strategy - Goodbaby Group has established the "June 1st Goodbaby Festival" IP since 2014, utilizing a dual-channel integration model of "hundreds of cities and thousands of stores" to enhance user interaction and ecosystem building [1][2] - The 2023 "June 1st Goodbaby Festival" focuses on a global celebration theme, expanding its core store network across China, Southeast Asia, and Europe and the U.S., while creating immersive experience stores in major urban centers [1][2] - The company is enhancing its digital capabilities by integrating various data sources, including consumer, product, sales, and customer service data, to achieve comprehensive consumer outreach [2][3] Group 2: Market Trends - The core drivers of maternal and infant consumption have shifted from mere functional needs to emotional and technological demands, with 72% of consumers willing to pay a premium for smart features [3] - The collaboration between the "June 1st Goodbaby Festival" and the "618" shopping festival represents an extension and reconstruction of consumer scenarios, aiming to establish brand recognition through offline pop-up stores and online gamified operations [3] - The Chinese maternal and infant market is projected to exceed 5 trillion yuan by 2025, indicating that reliance on price wars is no longer sustainable; instead, companies must integrate technological innovation, scenario operations, and user value to create new growth in a saturated market [3]
母婴品牌拓展儿童节商机 沉浸式体验打造线下“新消费场景”