每经实探 | 网红家装企业“住范儿”上海总部人去楼空，放假前每天上百人讨债，有供应商被欠几百万元

Core Viewpoint - The company "Zhu Fan Er," a home decoration service provider, is facing significant operational issues, leading to its flagship store in Shanghai being closed and numerous complaints from customers and suppliers regarding unpaid debts [1][4][5]. Company Overview - Zhu Fan Er, established in October 2015 and headquartered in Beijing, is a new retail service provider in the home decoration and building materials sector, with operations across China and branches in Shanghai and Chengdu [1]. - The company has received investments from notable institutions such as Jinsha River Venture Capital and Innovation Works [1]. Operational Issues - The flagship store in Shanghai has been closed for several days, with security indicating that many customers and suppliers have been seeking assistance due to outstanding debts [4][5]. - Reports indicate that suppliers are owed significant amounts, with some claims reaching several million yuan [4][5]. Financial Performance - Zhu Fan Er had ambitious sales targets, aiming for 10 billion yuan in sales by 2025, but has encountered severe financial difficulties before reaching these goals [7][9]. - The company has undergone five rounds of financing, totaling over 300 million yuan, but has not achieved its projected sales growth [9]. Market Context - The home decoration market is characterized by high competition, where companies must rely on either reputation or pricing strategies to scale, both of which can lead to thin profit margins [12]. - The industry is highly personalized, making it challenging to maintain consistent quality and service across projects, which can impact profitability [12]. Legal and Recovery Options - Affected parties, including homeowners and suppliers, may pursue legal action to recover losses, depending on the company's remaining assets and debt structure [15]. - Legal experts suggest various strategies for affected parties, including collective lawsuits and asset preservation measures [15].