从破浪到“破圈”，海南龙舟赛会是下一个“村VA”吗？

Core Viewpoint - The Hainan Dragon Boat Festival has transformed from a traditional cultural event into a phenomenon-level cultural IP, attracting significant public interest and participation, similar to the "Village VA" trend [2][8][10] Group 1: Event Popularity - The Dragon Boat races in Hainan have become a focal point of community engagement, with events attracting large crowds, such as 219,000 attendees in Haikou, generating an economic impact of 60.64 million yuan [2][3] - The 2024 Haikou Dragon Boat Race marked a resurgence after a 20-year hiatus, drawing massive crowds and showcasing the event's potential for growth [3][9] - The participation scale has expanded significantly, with the number of teams increasing from 12 in 2024 to nearly 40 in 2025, including teams from other regions and countries [3][4] Group 2: Cultural Significance - The Dragon Boat race is a prominent cultural symbol of the Dragon Boat Festival, embodying traditional Chinese values and community spirit [5][6] - The event incorporates various cultural rituals, enhancing participant engagement and fostering a sense of pride among attendees [6][7] - The integration of modern experiences with traditional practices has attracted younger audiences, facilitating the cultural transmission in a contemporary context [6][7] Group 3: Future Potential - The Hainan Dragon Boat Festival has the potential to become the next major cultural phenomenon, akin to "Village VA," due to its deep-rooted historical significance and strong community support [8][10] - The event's evolution into a multi-faceted cultural experience aligns with current trends in sports and tourism, positioning it as a vibrant representation of Hainan's cultural vitality [10]