Group 1: Market Performance - During the Dragon Boat Festival holiday, Shandong's cultural and tourism market saw a significant boost, with 3.356 million visitors recorded on the second day, representing a year-on-year increase of 11.1% [1] - The total revenue generated by the 200 monitored tourist attractions reached 140 million yuan, marking a 9.3% increase compared to the previous year [1] Group 2: Dragon Boat Racing Events - The 24th Ming Lake Dragon Boat Invitation Race took place, attracting significant attention and participation, with teams from various regions competing [2] - The keyword searches related to "dragon boat" and "zongzi" surged by 270% in the week leading up to the festival, indicating a growing interest in these traditional activities [2] Group 3: Cultural and Interactive Experiences - The Dragon Boat Festival featured various interactive activities such as traditional games and local delicacies, enhancing the visitor experience and promoting cultural engagement [3] - In Linyi's Langya Ancient City, a vibrant market showcased intangible cultural heritage products, and visitors participated in activities like zongzi-making competitions [4] Group 4: Family-Oriented Activities - The overlap of the Dragon Boat Festival with Children's Day led to a rise in family-oriented tourism, with many attractions offering special activities for children [6] - Attractions like the Jinan Flower Port introduced unique experiences such as pet parades and traditional crafts, resulting in a 153% increase in daily visitor numbers [7]
龙舟赛事、非遗文创、萌宠乐园……当端午节邂逅儿童节,山东——创新文旅产品供给,让传统与童趣“撞个满怀”
Da Zhong Ri Bao·2025-06-02 01:08