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比亚迪计划日本推低价微型车,5月海外销量同比暴增
BYDBYD(SZ:002594) Huan Qiu Wang·2025-06-02 01:56

Group 1 - BYD is actively entering the Japanese market with plans to launch a low-cost micro electric vehicle next year, targeting the $18 billion microcar market in Japan [1][4] - The micro electric vehicle is designed specifically for overseas markets and is not sold in China, with a target starting price of approximately $17,700, which is lower than BYD's existing small electric vehicle "Dolphin" priced at around 2.9 million yen [4] - In April, BYD's electric vehicle sales in Europe reached 7,231 units, a 169% year-on-year increase, surpassing Tesla's sales of 7,165 units, which saw a 49% decline [4] Group 2 - In May, BYD reported sales of 382,500 new energy vehicles, a year-on-year increase of 15.3%, with cumulative sales from January to May reaching 1.7634 million units, up 38.7% [5] - Overseas sales in May were particularly strong, with a total of 89,047 new energy vehicles sold abroad, including 88,640 passenger cars and pickups, marking a 133.6% year-on-year increase [5] - Multiple brokerages are optimistic about BYD's future, highlighting its partnerships with global dealers and accelerated overseas channel development, which is expected to enhance its competitiveness and drive overseas sales growth [6]