浙江遂昌长粽何以“出圈”？“七十二变”中探新路

Group 1 - The core viewpoint of the articles highlights the evolving market for traditional food products, specifically the Suichang rice dumplings, which are adapting to consumer preferences and trends towards innovation and diversification [1][2] - Suichang rice dumplings are experiencing a significant sales growth, with one company reporting a 40% annual increase in sales and achieving a record of 50,000 dumplings sold in a single day [1] - The introduction of innovative flavors, such as the "tea-flavored red bean dumpling," showcases the emphasis on quality and taste as key factors in attracting consumers [1] Group 2 - Companies in Suichang are integrating cultural elements, such as the works of Tang Xianzu, into their product offerings, creating a unique blend of food and art that resonates with consumers [2] - The strategy to expand the consumption of rice dumplings beyond traditional festivals to year-round products is a key focus, with new product lines being developed for various occasions, including weddings and celebrations [2] - Future product innovations are planned, including themed dumplings that carry specific meanings, such as "scholar dumplings" and "couple dumplings," to cater to diverse consumer preferences [2]