Chan Ye Xin Xi Wang·2025-06-02 04:44Industry Overview - The electric scooter industry has rapidly developed in China, becoming a major manufacturing hub due to its energy-saving, quick charging, and strong endurance features [1][19] - The global electric scooter market is projected to reach approximately $26.73 billion in 2024 and is expected to grow to $55.01 billion by 2033, with a compound annual growth rate (CAGR) of 8.35% [1][21] - The industry benefits from the increasing popularity of shared scooters in the US and Europe, which has enhanced public awareness and led to the establishment of regulatory standards [1][19] Market Dynamics - The primary markets for electric scooters are Europe and North America, where short-distance travel accounts for 60% of travel demand [12] - The industry is characterized by a diverse and competitive landscape, with many brands and companies entering the market, focusing on technological innovation and quality improvement [23] - The introduction of national standards in China, such as GB/T 42825-2023, is expected to enhance industry regulation and consumer confidence [12][19] Key Players - Notable companies in the electric scooter market include Ninebot, Yadea, and Niu Technologies, which leverage strong technological capabilities and brand influence to dominate the market [2][24] - Ninebot's revenue from electric scooters and balance bikes is projected to be approximately 3.38 billion yuan in 2024 [24] - Niu Technologies reported an electric scooter revenue of about 2.96 billion yuan in 2024, reflecting a year-on-year growth of 25.52% [26] Technological Trends - The industry is expected to focus on technological innovations in battery, motor, and smart control systems, with advancements in lithium battery technology driving growth [28] - The integration of AI algorithms and enhanced user interaction technologies will significantly improve user experience and product performance [28] Future Outlook - The electric scooter market is anticipated to expand into diverse application scenarios beyond personal commuting, including logistics, recreational use, and specialized mobility devices for the elderly and disabled [29][30] - The shift towards an ecosystem-based business model, combining products with services, is likely to reshape the competitive landscape and enhance profitability [31]