Core Viewpoint - The rise of internet traffic has significantly increased public interest in cosmetic medical consumption, leading many doctors to become part of the "internet celebrity" trend. However, medical aesthetics remain a serious medical practice that relies heavily on professionals, necessitating a specialized platform for doctors to focus on their skills and deliver real value [2]. Group 1: Platform Developments - "Wuyou Doctor" is a key focus for the platform, representing a significant upgrade in Meituan's ecosystem for doctors in the medical aesthetics sector [2]. - The introduction of a dedicated information page for doctors under "Wuyou Guarantee" allows for comprehensive display of doctors' qualifications, authentic evaluations, and case results, providing doctors with a personalized "digital business card" [2]. - Meituan Medical Aesthetics has partnered with Dazhong Dianping to officially open its content ecosystem to the medical aesthetics industry, welcoming doctor creators and UGC enthusiasts [2]. Group 2: Benefits for Doctors and Consumers - Doctors can utilize the Dazhong Dianping notes for project education, principle interpretation, and effect presentation, enhancing their engagement with potential clients [2]. - The platform aims to reduce consumer decision-making costs and alleviate concerns by offering standardized product services, allowing doctors to concentrate on their professional expertise [2]. - The initiative is expected to protect the rights of quality doctors and institutions on the platform, promoting a healthy ecosystem in the medical aesthetics industry [2].
美团医美联合大众点评大力建设医生内容生态