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直播与传统龙舟赛事融合,带动传统民俗升级为“新顶流”
Guang Zhou Ri Bao·2025-06-02 08:18

Group 1 - The core event of the Dragon Boat Festival in Guangdong has gained national attention, with the "Kuaishou Dragon Boat Season" featuring the Wuzi Dragon Boat Vitality Race in Dongguan, attracting over 20,000 spectators and over 1 billion online viewers through multi-camera live streaming [1][2][3] - The event included 17 dragon boat teams and over 900 participants, showcasing a blend of traditional culture and modern entertainment, such as martial arts performances and creative markets, enhancing community engagement [1][3] - The integration of traditional sports with innovative formats, such as water tug-of-war and 100-meter races, reflects a successful balance between cultural heritage and contemporary appeal, making the event a cultural celebration rather than just a sporting event [3][4] Group 2 - The collaboration between Kuaishou and local cultural organizations demonstrates a commitment to preserving and innovating traditional customs, with the dragon boat races serving as a platform for cultural exchange and promotion [3][4] - The use of advanced technologies, such as AIGC, in events like the Guangzhou International Dragon Boat Invitation Race indicates a trend towards merging traditional sports with modern digital experiences, enhancing viewer engagement [4]