Group 1 - The core viewpoint of the report indicates a surge in last-minute travel bookings during the Dragon Boat Festival, with a notable rise in the "book today, travel tomorrow" model [1] - The overlap of the Dragon Boat Festival with Children's Day has invigorated the tourism market, leading to increased participation in various cultural activities such as dragon boat races and traditional crafts [1] - Popular domestic travel destinations during the festival include Shanghai, Beijing, Guangzhou, Sanya, Nanjing, Chengdu, Hangzhou, Chongqing, Suzhou, and Xi'an, reflecting a diverse and fragmented booking trend among travelers [1] Group 2 - The tourism market in third- and fourth-tier cities and county-level areas is experiencing significant growth, with destinations like Urumqi, Yan'an, and Nanjing showing notable increases in visitor numbers [2] - Families with young children have emerged as a primary consumer group during the festival, favoring destinations with theme parks and cultural venues [2] - Self-driving and high-speed rail travel have become the preferred modes of transportation for travelers, with cities like Shanghai, Guangzhou, and Beijing leading in self-drive bookings [2] Group 3 - Group travel products, particularly "destination tours," have gained popularity, with packages such as "5-day tour in Beijing" and "3-day tour in Nanjing" being highly sought after [3]
途牛《2025端午出游消费盘点》：短途休闲游主导 县域旅游市场持续升温