阿维塔5月销量再创新高，连续三个月破万彰显品牌强劲增长势能

Core Insights - Avita reported impressive sales figures, achieving 12,767 units sold in May, representing a year-on-year increase of 179%, marking a historical high and surpassing 10,000 units for three consecutive months [2] - The sustained sales growth is attributed to Avita's "four-car linkage" product strategy, with a cumulative sales figure of nearly 50,000 units from January to May and over 150,000 units since the brand's inception [3] Group 1: Sales Performance - In May, Avita's sales reached 12,767 units, a 179% increase year-on-year, and has maintained over 10,000 units sold for three consecutive months [2] - Cumulatively, Avita sold nearly 50,000 units from January to May, with total deliveries exceeding 150,000 units [3] Group 2: Product Strategy - Avita plans to launch the upgraded Avita 12, Avita 06, and Avita 07 by 2025, creating a complete product matrix covering the price range of 200,000 to 400,000 yuan [3] - The Avita 06 is positioned as "the first luxury car for young people," while the Avita 12 aims to meet high-end market demands with its attractive design and advanced technology [3] Group 3: Global Expansion - Avita has accelerated its global strategy, having made successful entries into ASEAN and Middle Eastern markets, with plans to cover 50 countries by 2025 and enter the European market by 2026 [3] - The brand's recent launch in Hong Kong and the limited edition Avita 012 showcase its commitment to establishing a presence in the international luxury market [3] Group 4: Technological Advancements - Avita integrates top-tier technology from partners like Huawei and CATL, achieving a 100% satisfaction rating in consumer surveys for its intelligent systems [4] - The brand's electric models utilize advanced battery technology, enhancing performance and charging speed, while the "Taihang Intelligent Control Chassis" improves ride comfort [4] Group 5: Marketing and Brand Awareness - Avita has engaged in innovative marketing strategies, such as collaborating with CATL and Mango TV to create a program that merges technology and culture, increasing brand visibility [4] - The brand's presence at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show attracted significant attention, reinforcing its status as a leading new energy brand [4] Group 6: Future Plans - Avita aims to launch 17 new models, including SUVs, sports cars, and MPVs, by 2030, focusing on high aesthetics, intelligence, and value [6] - The company is positioned to become a benchmark brand in the high-end intelligent electric vehicle market, supported by its comprehensive capabilities in technology, channel development, and global strategy [6]