GWMOTOR(601633) 齐鲁晚报· Qi Lu Wan Bao·2025-06-02 14:16Core Viewpoint - The "Ring Tower Happy Week" event organized by Great Wall Motors in Xinjiang marks a celebration of off-road culture and showcases the company's commitment to enhancing user experience and safety in off-road driving [1][19]. Group 1: Event Highlights - The event features a variety of activities including off-road experiences, a desert driving academy, local cuisine, and cultural exploration [3]. - Great Wall Motors' team achieved significant success in the recent Ring Tower Rally, winning multiple awards in different categories [1][19]. - The event serves as a platform for off-road enthusiasts to engage and share experiences, fostering a community spirit [9][19]. Group 2: User Experience and Training - Great Wall Motors emphasizes that the true spirit of off-roading extends beyond competition to everyday exploration for users [4]. - The company launched the first phase of the Great Wall Off-Road Driving Training Camp, aimed at providing scientific and professional skill enhancement for off-road enthusiasts [7]. - The training includes practical lessons from champion drivers, focusing on essential off-road driving techniques [9]. Group 3: Off-Road Skill Standard - The event saw the launch of China's first "Off-Road Skill Grading Standard," which aims to create a comprehensive grading system for off-road driving [10]. - The grading system evaluates skills across four dimensions: experience, equipment, theory, and driving, categorizing skills into four levels from beginner to professional [12]. - Users can earn a comprehensive driving license by mastering skills across various terrains, with a dedicated app for training registration [12][14]. Group 4: Safety and Community Engagement - The company promotes a culture of safety and respect for nature in off-road activities, encouraging users to prioritize safety [17]. - Great Wall Motors plans to introduce more accessible off-road vehicles that require minimal modifications for competitive events, broadening participation in off-road activities [17]. - The event also included discussions on the emotional value of off-roading, emphasizing community and shared experiences among participants [15][19].