Keystone RV Unveils Bold Brand: "Proven in the Wild™"

Core Insights - Keystone RV has announced a significant brand refresh with the new slogan "Proven in the Wild™," reflecting its commitment to outdoor adventurers and the RV community [1][2] - The rebranding emphasizes the company's long-standing identity and values, focusing on strength, stability, and practicality [2][4] - This is the first major design overhaul in Keystone's history, featuring a new logo and a modern visual system inspired by nature and utility [3] Company Overview - Keystone RV Company, founded in 1996 and headquartered in Goshen, Indiana, is the leading manufacturer of towable RVs in North America and a subsidiary of THOR Industries [5] - The company produces well-known brands such as Montana, Cougar, Outback, and Sprinter, offering a comprehensive range of travel trailers, fifth wheels, and toy haulers [5] - Keystone RVs are designed to meet the needs of outdoor enthusiasts who seek reliability and performance in their camping experiences [5]