外贸大省发力“转内销” 江苏加快推进内外贸一体化
Zheng Quan Shi Bao·2025-06-02 16:52

Core Viewpoint - The concept of "export to domestic sales" is gaining traction in China's economic landscape, particularly in Jiangsu province, which is known for its strong export-oriented economy. The government and foreign trade enterprises are actively seeking new pathways to integrate domestic and foreign trade, with a notable increase in exports in the first quarter of this year. Group 1: Export to Domestic Sales Strategy - Jiangsu's goods trade exports reached 904.99 billion yuan, marking a 9.6% increase in the first quarter [1] - The "Foreign Trade Quality Products China Tour Jiangsu Station" exhibition has been a significant platform for foreign trade enterprises to explore domestic markets, with over 400 products sold out at the first event [2] - Companies like Nantong Xiteng and Nanjing Kekan are shifting focus to domestic markets, recognizing the potential for growth [2][3] Group 2: Government and Platform Support - The Ministry of Commerce is facilitating the transition of foreign trade enterprises to domestic sales by organizing discussions with major retailers and e-commerce platforms [4] - JD.com has launched a 200 billion yuan support plan for Jiangsu's export-to-domestic sales initiative, providing various solutions to local businesses [5] - Local platforms like Suning and Huitongda are also actively creating channels for foreign trade products to enter the domestic market [5] Group 3: Challenges in Transition - Transitioning from export to domestic sales presents challenges, including aligning products with domestic consumer preferences and standards [6] - Issues such as differing quality standards and operational models between domestic and foreign markets can hinder the transition process [6][7] - Companies are adapting their products to meet local demands, with some redesigning items to cater to domestic tastes [10] Group 4: Market Acceptance and Long-term Strategy - The acceptance of foreign trade products by domestic consumers is crucial for the success of the export-to-domestic sales strategy [9] - Experts emphasize that this transition is not a short-term solution but a long-term strategy that requires sustained effort to change consumer perceptions [11]