“文旅+”业态持续焕新 端午假期消费火热

Core Insights - The recent Dragon Boat Festival combined with Children's Day has significantly boosted cultural tourism consumption, with a notable increase in family and parent-child spending [1][2] Group 1: Cultural Tourism Trends - The popularity of traditional cultural activities such as dragon boat racing and zongzi making has surged, with 25 provinces hosting dragon boat events and nearly 80 competitions in Fujian alone [2] - Search interest for cultural experience tours increased by 50% year-on-year, while bookings for such experiences rose over 40% [2] Group 2: Parent-Child Travel Market - The parent-child travel segment saw a 12% increase in participation compared to the same period last year, driven by the Children's Day holiday [2] - The combination of both holidays has led to increased spending on gifts and travel experiences, effectively merging shopping with cultural tourism [2] Group 3: Innovative "Cultural Tourism+" Models - Various regions are innovating by integrating "Cultural Tourism + Performance," "Cultural Tourism + Technology," and "Cultural Tourism + Sports" to create diverse consumer experiences [3][5] - Events such as concerts and sports competitions have been organized in multiple cities, enhancing the "performance economy" during the holiday [5] Group 4: Policy Support for Consumption - Local governments have implemented measures such as issuing cultural tourism vouchers and offering discounts on tickets to stimulate market confidence [6] - For instance, over 160 A-level tourist attractions in Hubei provided ticket discounts, while Shandong issued 50 million yuan in cultural tourism vouchers [6] - In Beijing, cultural and entertainment spending increased by 7.6%, with over 1,700 activities planned to attract visitors [6]