民俗游、亲子游、跨境游齐头并进 端午邂逅“六一”引爆旅游热

Group 1: Tourism Market Trends - The tourism market during the Dragon Boat Festival saw a rise in short-distance "micro-vacations," with consumers preferring trips within 300 kilometers [1][2] - Local and surrounding travel accounted for 64% of total travel orders, with popular destinations including Hangzhou, Nanjing, and Shanghai [2] - Domestic car rental orders increased significantly, with 44% of travel during the holiday involving self-driving [2] Group 2: Cultural Experience Consumption - Cultural experience consumption emerged as a highlight, with hotel bookings in destinations rich in cultural activities, such as Yueyang and Wuxi, increasing by over 40% year-on-year [2][3] - The combination of intangible cultural heritage and local cultural activities is enhancing the attractiveness of tourist destinations [1][2] Group 3: Family and Child-Oriented Travel - The overlap of the Dragon Boat Festival and Children's Day led to a surge in family travel, particularly to water parks, with ticket orders increasing by 165% [3][4] - Orders for family-friendly accommodations rose by over 50%, indicating a growing trend of multi-child families traveling together [3][4] Group 4: Cross-Border Travel - International flight prices decreased during the holiday, boosting outbound travel demand, with a 20% increase in bookings for connecting flights [4][5] - Inbound tourism orders grew by nearly 90%, with popular destinations including Shanghai and Beijing, and ticket sales for attractions increasing by over 150% [5]