加快塑造文旅融合发展新动能新优势

Core Insights - The 20th Central Committee of the Communist Party emphasizes the integration of culture and technology, as well as the deep integration of culture and tourism, to promote high-quality development and accelerate the development of new productive forces in the cultural tourism sector [1] Group 1: Cultural and Technological Integration - The trend of smart tourism is emerging, requiring the integration of advanced technologies such as big data, artificial intelligence, cloud computing, and VR into cultural resources to enhance digital distribution channels and innovate digital art forms [2] - The global cultural tourism market is evolving, leading to new leisure tourism forms that do not focus solely on specific attractions, necessitating the development of new tourism routes and experiences that cater to changing consumer preferences [2] Group 2: Collaborative Chains in Cultural Tourism - Establishing a win-win collaborative chain in the cultural tourism industry is essential for maintaining market brand value, focusing on personalized travel planning and unique cultural experiences to meet diverse consumer needs [3] - A coordinated promotional mechanism is necessary, leveraging partnerships between government and enterprises, traditional and new media, and online and offline channels to attract a broader audience [3] Group 3: High-Quality Development Environment - A digital governance system for cultural tourism should be established to enhance service efficiency and improve visitor satisfaction through a comprehensive online service platform [4] - Sustainable development in the cultural tourism sector requires a focus on technology innovation and the establishment of a financial ecosystem that supports collaboration across multiple departments and platforms [4]