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Core Insights - The recent Dragon Boat Festival holiday in Hangzhou showcased a vibrant tourism market, blending traditional customs with modern creativity, despite adverse weather conditions impacting visitor numbers [1] - The overlap of the Dragon Boat Festival with Children's Day significantly boosted family travel, with family-oriented bookings making up 25% of total travel orders [2][3] - The popularity of theme parks surged, with ticket bookings for domestic theme parks increasing by 127% and water parks by 165% compared to last year [3] Group 1: Tourism Trends - Hangzhou received 3.48 million visitors during the Dragon Boat Festival, with an average of 1.16 million daily visitors, showing a year-on-year stability [1] - The top destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, and others, with hotel bookings in Hangzhou increasing by 13% year-on-year [1] - The demand for family rooms and vacation hotel bookings rose significantly, with family room bookings increasing by over 50% during the holiday [3] Group 2: Popular Attractions - Major theme parks such as Universal Beijing Resort and Shanghai Disneyland saw a 60% increase in bookings during the holiday [2] - The 21st Hangzhou International Animation Festival attracted significant attention, featuring various events that highlighted its role as an industry benchmark [3] - The trend of "light vacationing" gained traction, with a 25% increase in ticket bookings for large attractions and theme parks on the day of the festival [4] Group 3: Travel Preferences - The preference for short-haul international travel remained strong, with popular overseas destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - Notable increases in bookings were observed for island destinations like Okinawa and Bali, with flight orders rising by 81% and 52% respectively [5] - Emerging travel destinations such as Poland and Iceland also saw significant booking growth, driven by favorable climates and unique cultural experiences [5]