Nan Fang Du Shi Bao·2025-06-02 23:13Core Insights - The closure of the "10 million deposit for internship opportunities" program by Industrial Bank highlights issues of fair competition, while the private banking sector continues to engage in a "client acquisition war" targeting high-net-worth individuals [2] - Various banks are employing different strategies to attract and retain high-net-worth clients, focusing on services such as education for children and overseas internships [2][3] Group 1: Private Banking Strategies - Industrial Bank's private banking division has apologized and shut down a controversial program, but competition among banks for high-net-worth clients remains intense [2] - CITIC Bank's private banking collaborates with its financial subsidiaries to provide internship resources for high-net-worth clients' children, offering a "1-week training + 2 to 4 weeks internship" opportunity [2] - ICBC's private banking serves over 300,000 clients, with many participating in charitable donations, indicating a trend of high-net-worth individuals engaging in philanthropy [3] Group 2: Growth Metrics - As of the end of 2024, the total number of private banking clients among 13 major banks in China reached 1.7131 million, a year-on-year increase of 254,500 clients, representing a growth rate of 17.4% [6] - ICBC's private banking assets under management (AUM) reached 3.47 trillion yuan by the end of 2024, with a growth rate of 13.2%, leading the industry [6] - The private banking sector is becoming a key growth area for banks amid pressures in retail banking, with Deloitte's report indicating that private banking is crucial for stabilizing short-term performance and optimizing client structure [6] Group 3: Client Demographics and Standards - The threshold for private banking clients is generally set at a financial net asset of 6 million yuan, but banks have varying standards; for instance, China Merchants Bank requires a minimum of 10 million yuan [7][8] - The average asset per private banking client significantly exceeds the minimum threshold, with China Merchants Bank clients averaging over 25 million yuan [8] - High-net-worth families in the Greater Bay Area are substantial, with 510,000 families having assets of 10 million yuan and 30,000 families with assets of 100 million yuan, indicating a large potential for wealth management services [7] Group 4: Evolving Client Needs - There is a noticeable shift in high-net-worth individuals' consumption patterns, with a 12% decline in material consumption and a 2% decrease in the high-end consumer market, prompting a focus on enhancing emotional well-being [9] - The demand for refined services among high-net-worth individuals is diversifying, with increased interest in household services and family advisors, particularly in health-related services [9]