重生的TA | 死磕国际标准的“蜂二代”：局势再变，我已不恐惧！

Core Viewpoint - The chairman of Inner Mongolia Kangyuan Bee Products Co., Ltd., Hou Jingtian, emphasizes the necessity of expanding internationally despite challenges, believing that this is essential for the industry's healthy development [1][4]. Company Strategy - Kangyuan Bee Products exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [1][4]. - The company has established raw material bases in several provinces, involving over 400,000 bee colonies, creating a stable symbiotic supply-demand relationship with beekeepers [6]. Quality Control - The company faces stringent quality control measures, particularly regarding pesticide residue, which requires multiple rounds of testing before products can be exported [4][6]. - Each batch of honey must pass several tests, costing thousands of yuan, and any failure results in the entire batch being rejected [4][6]. Market Challenges - The honey industry has faced pressure, with the price of mass-market honey dropping by 40%, impacting beekeepers' livelihoods [6][8]. - Some companies have reduced exports due to concerns over quality control, but Kangyuan believes that maintaining international sales can help stabilize domestic prices [6][8]. Digital Transformation - Kangyuan is actively pursuing digital transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao [8][9]. - The company aims to leverage live streaming to enhance its online presence and sales, with no set limits on growth expectations [9]. Industry Events - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at boosting consumer vitality and supporting quality brands in expanding their markets [10]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels [10].