农发行四川省分行营业部提升企业汇率风险管理服务质效

Core Viewpoint - The Agricultural Development Bank of China (ADBC) Sichuan Branch is enhancing its foreign exchange risk management services for enterprises by implementing a "promotion + service + capability" model to help businesses navigate complex foreign exchange market conditions [1][2]. Group 1: Promotion and Awareness - The ADBC Sichuan Branch has established a comprehensive promotional system that includes both offline and online strategies, such as professional service teams conducting "hundred enterprise visits" and utilizing dynamic displays in business halls to integrate foreign exchange risk management knowledge into daily operations [1]. - Online efforts include collaborations with mainstream media to produce special reports and case studies that illustrate the impacts of exchange rate fluctuations, promoting the concept of "value preservation rather than appreciation" in foreign exchange risk management [1]. Group 2: Service Mechanism - A precise service mechanism has been developed by identifying active foreign exchange clients over the past three years, implementing a dual-track service model involving both client managers and international business personnel [2]. - The bank provides real-time updates on foreign exchange facilitation policies through dedicated WeChat groups, including comprehensive guides for cross-border RMB settlements and personalized weekly exchange rate analysis [2]. Group 3: Capacity Building - The ADBC Sichuan Branch is advancing its internal training and external assessment capabilities to enhance its foreign exchange risk management services, focusing on regulatory policies and business knowledge [2]. - A dynamic monitoring mechanism for customer needs has been established, utilizing resources such as the "National Foreign Exchange Administration" and "Smart Uncle" WeChat account to stay informed about client requirements and develop appropriate foreign exchange risk management strategies [2].