Chan Ye Xin Xi Wang·2025-06-03 01:10Overview - The denim jeans market in China is projected to reach a sales revenue of 89.349 billion yuan in 2024, with a year-on-year growth of 0.48% [1][11] - The market is segmented into economic jeans (30.10%), standard jeans (36.22%), high-end jeans (21.85%), and ultra-high-end jeans (11.83%) [1][11] - The demand for higher quality, design, and brand in jeans is expected to increase as national income levels rise and consumer attitudes shift towards premium products [1][11] Market Policies - The Chinese government has implemented various policies to support the development of the apparel industry, including the promotion of fashion products that reflect Chinese aesthetics and styles [4][6] - Initiatives such as the "Three-Year Action Plan for Optimizing the Consumption Environment (2025-2027)" aim to support the innovation and development of traditional brands in the fashion sector [4][6] Industry Chain - The upstream of the denim jeans industry includes cotton, chemical fibers, textile machinery, dyes, and additives, with cotton being a primary raw material [7] - The downstream includes various sales channels such as shopping malls, specialty stores, and e-commerce platforms, catering to end consumers [7] Sales Channels - The online sales channel for denim jeans in China has grown significantly, increasing from 13.6% in 2015 to 40.3% in 2024, driven by the convenience and efficiency of e-commerce [9] Competitive Landscape - The denim jeans market in China is highly competitive, featuring both international brands like Uniqlo, Lee, Levi's, and domestic brands such as HLA, Metersbonwe, and Yishion [13][15] - Online brands like Rongmei and Handu Yishe are gaining traction by offering personalized services and quick responses to consumer demands [13] Company Analysis - HLA Group, a major player in the Chinese apparel retail market, reported a total revenue of 20.96 billion yuan in 2024, with jeans contributing 3.766 billion yuan, accounting for 18% of total revenue [15] - Metersbonwe operates with a business model that combines self-designed products with outsourced production and has reported a total revenue of 681 million yuan in 2024, with a gross profit of 187 million yuan and a gross margin of 27.44% [18] Development Trends - Future consumer demand for denim jeans is expected to focus on personalization and fashion, with brands likely to introduce unique design elements and high-quality materials [21] - There is a growing willingness among consumers to pay higher prices for premium jeans that offer comfort and distinctive craftsmanship [21]