Group 1 - The 2025 Shanghai Jing'an Drama Festival featured 84 performances and over 200 public space shows, successfully integrating culture, tourism, and commerce [1] - The festival attracted over 40,000 attendees, generating ticket sales exceeding 6 million yuan, with a minimum ticket price set at 100 yuan to enhance accessibility [1] - The "Theatrical Gravity" concept was introduced, stimulating regional consumption and creating an innovative ecosystem of "art empowering commerce and culture nurturing the city" [1] Group 2 - During the May Day holiday, Jing'an District saw over 3 million visitors across three major shopping districts, with Jing'an Joy City setting a new single-day traffic record of 131,000 visitors [2] - The "Theatrical Gravity - Gashapon Lab" and other cultural activities led to a 72% year-on-year increase in foot traffic at Suhewan Vientiane World, effectively converting "theatrical traffic" into "commercial growth" [2] - The musical "SIX" utilized a "ticket root economy" approach, turning each ticket into a cultural consumption vehicle, and collaborated with local shopping centers to offer combined discounts on tickets, dining, shopping, and parking [2]
2025上海·静安戏剧节落幕 20部佳作吸引观众超4万
Jie Fang Ri Bao·2025-06-03 01:40