Group 1 - The core viewpoint of the articles highlights the vibrant consumer and cultural tourism activities in Nanjing during the Dragon Boat Festival, showcasing a significant increase in visitor numbers and spending compared to the previous year [1][2][4][6] - Nanjing received 5.68 million visitors during the Dragon Boat Festival, marking a 3.5% increase year-on-year, with total cultural tourism spending reaching 3.13 billion yuan, of which 1.76 billion yuan came from out-of-town visitors, reflecting a 5.6% growth [1][4] - Key monitored retail enterprises in Nanjing achieved sales of 1.423 billion yuan, representing an 8.67% increase year-on-year, while major shopping malls and complexes recorded a total sales of 534 million yuan, up 22.54% [2][5] Group 2 - Various themed events and activities were organized, such as the "Four Seasons Appointment" series and the "Wind Elegance Qinhuai" consumption promotion, which successfully attracted citizens and tourists, igniting holiday consumption enthusiasm [2][3] - The Dragon Boat Festival featured six dragon boat races and experiential activities, drawing large crowds and enhancing the festive atmosphere, with 124,000 visitors participating in family-oriented cultural experiences [3][4] - Nanjing's tourism data indicated that 2.23 million visitors attended scenic spots, with external tourists accounting for 64.8% of the total, an increase of 0.8 percentage points from the previous year [4][6] Group 3 - The integration of cultural performances and sports events during the holiday period created a new consumption model, with 95 performances held, including major concerts and sports matches that attracted significant attendance [5][6] - The hospitality sector benefited from the influx of visitors, with hotel occupancy rates reaching 82% on average, and some hotels experiencing full bookings due to events like concerts and sports matches [5] - Nanjing ranked first in various travel popularity lists, including being the top destination for cultural tourism during the Dragon Boat Festival, indicating strong market positioning and consumer interest [6]
过去3天全市接待游客568万人次,百余家商贸企业实现销售额14.23亿元
Nan Jing Ri Bao·2025-06-03 02:15