Jing Ji Guan Cha Bao·2025-06-03 02:39Group 1: Brand Marketing Trends - The brand marketing landscape is vibrant, with various brands employing diverse strategies to capture consumer attention amid fierce competition [2] - Marketing strategies include celebrity endorsements, creative cross-industry collaborations, and seasonal promotional activities across sectors like dining, beauty, and fashion [2] Group 2: Dining Industry Innovations - Ele.me announced actress Lan Yingying as its spokesperson, cleverly using a pun to engage consumers and enhance emotional connection [3] - McDonald's opened its first museum in mainland China, reinforcing brand culture and consumer loyalty while also engaging in seasonal marketing through traditional activities [6] - Tastin launched a cross-industry collaboration with the popular IP "Pleasant Goat and Big Big Wolf," attracting young consumers and boosting brand visibility [7] - 1DianDian introduced a mini cup for Children's Day, appealing to nostalgia and enhancing brand image during the festive period [7] - Wahaha's campaign for Children's Day successfully evoked emotional resonance with consumers, strengthening brand affinity [7] Group 3: Beauty Industry Developments - MISTINE announced Wang Chuqin as its global sunscreen ambassador, leveraging his popularity to enhance brand recognition among younger demographics [9] - Lancôme appointed Zheng Qinwen as its skincare ambassador, aligning the brand with health and confidence to strengthen its professional image [12] Group 4: Fashion Industry Collaborations - Bottega Veneta appointed Liu Junqian as its brand ambassador, celebrating craftsmanship and enhancing its high-end image [13] - Semir announced Chang Huasan as its refreshing ambassador, effectively communicating the brand's youthful and stylish identity [14] - Crying Center collaborated with Wei Long to integrate childhood elements into fashion, attracting young consumers [14] - PUMA partnered with OPEN YY to launch a retro-inspired product line, appealing to trend enthusiasts [15] Group 5: Other Industry Highlights - Taobao's campaign for International Menstrual Day engaged university students, addressing women's health issues and enhancing brand image [21] - BMW's Children's Day marketing emphasized emotional connections with consumers through creative collaborations [17] - Snow King gained attention by becoming the highlight of a OnePlus launch event, showcasing effective cross-industry collaboration [19]