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Group 1 - The Dragon Boat Festival is evolving beyond traditional activities, with significant potential for consumption growth in various sectors [1][2] - Innovative consumption activities during the festival have stimulated demand, leading to a prosperous market environment [1] - The festival has seen the emergence of niche markets, such as products made from mugwort, with over 40 related items developed in Guizhou Province [1] Group 2 - The festival coincided with Children's Day, boosting family and local tourism, with a reported average increase of over 50% in "surrounding travel" bookings [2] - The film industry also benefited, with pre-sales for new releases surpassing 10 million yuan by May 24 [2] - Overall, breaking traditional consumption patterns reveals substantial opportunities for market expansion during the Dragon Boat Festival [2]