北京入境旅游发展大会开幕，发布“北京新发现”十大主题线路

Core Points - The 2025 Beijing Inbound Tourism Development Conference aims to enhance Beijing's position as a global tourism destination and China's preferred inbound tourism location through various activities and the release of the "Beijing New Discoveries" ten thematic routes [1][3]. Group 1: Service Optimization - The conference introduced the "Beijing Inbound Tourism Service Optimization Action Plan," which includes 22 practical measures focusing on product, promotion, service, and assurance to create a new inbound tourism ecosystem [3][8]. - The plan aims to enhance the international airport hub functions, improve entry clearance efficiency, and simplify registration processes, including a "temporary entry permit" area and online submission for group travel visas [8][12]. Group 2: Product Supply - From January to April this year, Beijing received 1.46 million inbound tourists, a 57.1% increase year-on-year, generating $1.9 billion in tourism spending, up 55% [9]. - The conference launched ten thematic routes catering to various tourist interests, including cultural experiences, urban exploration, eco-tourism, and outdoor adventures [11]. Group 3: Promotion and Collaboration - The conference emphasized enhancing Beijing's international online presence and social media influence, including the promotion of the first English city map [5]. - A collaboration agreement was signed with Malaysia to strengthen promotional activities and cultural exchanges, aiming to boost Beijing's tourism products in overseas markets [15].