巴彦淖尔市“渡·阴山”自驾游品牌火爆出圈

Core Insights - The "Du·Yinshan" self-driving tour brand from Bayannur City has gained significant popularity, being recognized as a national phenomenon in the self-driving tourism market with over 300 million views across media platforms [1] - The brand was showcased at the World Brand Moganshan Conference and Bayannur was designated as the "2025 World Moganshan Conference Cultural Tourism Brand Recommended City" [1] Group 1: Brand Development - The "Du·Yinshan" self-driving tour integrates over 90% of Bayannur City's core cultural and tourism resources, enhancing the tourism brand image and revitalizing the diverse connotations of Northern Xinjiang and Hetao culture [2] - The tour features a variety of natural landscapes and cultural relics, with multiple routes available for visitors, showcasing the region's rich history and scenic beauty [1][2] Group 2: Marketing and Promotion - The "Du·Yinshan" brand is one of four premium routes in the autonomous region, recognized as one of the top ten self-driving tourism routes in the country and has received multiple accolades, including the IAI International Advertising Award [3] - The brand has been featured in national self-driving travel magazines and has been reported by major media outlets, achieving a significant leap from a regional IP to a national benchmark [3]