北京市发布《优化入境游服务专项行动方案》

Core Viewpoint - Beijing has launched the "Special Action Plan for Optimizing Inbound Tourism Services," introducing 22 measures to enhance the integration of culture, commerce, and tourism, while creating distinctive consumption scenarios for visitors [1] Group 1: Measures and Initiatives - The plan includes the cultivation of a series of brand activities that deeply integrate cultural, commercial, and tourism elements [1] - A focus on developing new inbound tourism routes that highlight Beijing's unique characteristics has been emphasized [1] - The initiative aims to enrich cultural and tourism consumption scenarios through various themed activities [1] Group 2: Themed Tourism Routes - The "Beijing New Discoveries" inbound tourism program features ten themed routes, including "Central Axis New Charm: Local Flavor Journey," "Ancient Path Exploration: Intangible Cultural Heritage Experience," and "Stargazing Hiking Journey" [1] - These tourism products will be available for sale at the "Beijing Service" cultural tourism area in airports and on select online platforms [1]