开源证券:白酒弱复苏中筑底 黄酒契合新消费趋势
智通财经网·2025-06-03 07:02

Core Viewpoint - The current liquor industry is in a bottoming phase, with stable prices for premium liquor during the off-season and no further accumulation of inventory. Major liquor companies are innovating their business models to cope with cyclical pressures and are actively seeking new growth points through scenario transformation and cultural experiences [1][2]. Group 1: Liquor Industry Overview - The liquor industry is experiencing a weak recovery, with terminal demand remaining sluggish. The decline in consumption during the Dragon Boat Festival is attributed to slow recovery in consumer spending and a reduction in business banquet scenarios. Recent regulations on government consumption have raised market concerns, but the actual impact is limited as government consumption has already been at a low level [1][2]. Group 2: Yellow Wine Opportunities - Yellow wine is breaking the stereotype of being a "traditional elderly drink" and is penetrating younger consumer scenarios. The demand for healthier and lighter drinking options is rising, and yellow wine's health attributes and cultural revival are creating a foundation for long-term category expansion. Leading companies are innovating to attract younger consumers and are expected to open new growth avenues in the low-alcohol beverage sector [3]. Group 3: Recommended Stocks - Shanxi Fenjiu (600809.SH): Facing short-term demand pressure but has high mid-term growth certainty with product structure upgrades and accelerated national expansion [4]. - Guizhou Moutai (600519.SH): Emphasizing sustainable development and increasing dividend rates, positioning for long-term growth post-cycle [4]. - Ximai Food (002956.SZ): Steady growth in the oat business with rapid channel expansion and improved profitability due to favorable raw material costs [4].