中国石化：以硬核实力持续擦亮“金字招牌”

Group 1 - The brand value of Sinopec has surpassed 400 billion yuan, recognized as one of the first excellent results in the central enterprise brand leading action [1] - Sinopec's brand success is attributed to continuous efforts in brand building and communication, as well as strong quality and service capabilities [1] - Quality is emphasized as the fundamental strength of the brand, with a commitment to "quality always leading" and comprehensive quality management throughout the entire industry chain and lifecycle [1] Group 2 - Sinopec has developed a range of products and services that enhance emotional connections with customers, including Easy Joy, Easy PAIKE, Great Wall lubricants, and various public welfare brands [2] - The company aims to meet the growing consumer demand and enhance brand influence and competitiveness, seizing opportunities in the vast market potential [2] - The long-term vision for brand development is highlighted, emphasizing the importance of building a reliable and trustworthy brand over time [2]