Group 1 - The core point of the article highlights the intense competition among Chinese internet platforms regarding membership systems, particularly in the context of the ongoing "618" shopping festival, with companies like Meituan, JD.com, and Alibaba enhancing their membership offerings to attract and retain users [1][16][18] - Meituan has integrated its various services into a unified membership system, offering significant benefits such as unlimited hotel upgrades and discounts, while also launching promotional campaigns to boost user engagement [4][7][35] - JD.com has upgraded its PLUS membership to include new services and benefits, aiming to enhance user loyalty and expand its market share in the face of rising competition from platforms like Meituan and Pinduoduo [20][28] Group 2 - Alibaba is also increasing its investment in its 88VIP membership program, providing additional coupons and benefits to enhance user retention and engagement during major shopping events [14][29] - The article discusses the strategic shift from traditional discount-based membership models to more integrated and personalized membership ecosystems, reflecting a broader trend in consumer behavior and market dynamics [24][25][36] - The competition for membership loyalty is driven by the need to adapt to changing consumer preferences and the saturation of the user base, with companies focusing on creating value beyond mere discounts [18][20][22] Group 3 - The article emphasizes the importance of building a robust membership ecosystem that can integrate various services and enhance user experience, drawing parallels with Amazon's successful Prime membership model [36][41] - Companies are increasingly recognizing the need to create a compelling value proposition for members, moving away from simple transactional benefits to a more holistic approach that fosters long-term loyalty [39][41] - The future of membership systems in the industry is expected to focus on personalized experiences and ecosystem integration, positioning them as critical components of competitive strategy [36][37][41]
美团京东阿里，为何争相讨好会员？