Core Viewpoint - The article highlights the revitalization of tourism in Shizhu County, Chongqing, driven by the restoration of the "Bayan Ancient Road" and the promotion of local intangible cultural heritage, particularly the "Salt Transport Folk Customs" [1][3]. Group 1: Cultural Heritage and Tourism Integration - Shizhu County has leveraged its intangible cultural heritage to promote deep integration of culture and tourism, with the restoration of the "Bayan Ancient Road" enhancing visitor experiences through various cultural sites [3][5]. - The county has successfully created a multi-dimensional cultural experience for tourists, including folk customs performances and exhibitions, which contributed to its selection as a "National Preferred Project for the Integration of Intangible Cultural Heritage and Tourism" [3][5]. Group 2: Economic Impact of Intangible Cultural Heritage - Intangible cultural heritage in Shizhu County serves not only as a cultural legacy but also as an economic engine, with the development of local cuisine and cultural products driving economic growth [5][7]. - The county has introduced numerous intangible cultural heritage dishes, with five items recognized in the "China Intangible Cultural Heritage Food Collection," enhancing the culinary tourism appeal [5][7]. Group 3: Modern Promotion and Participation - Shizhu County employs modern technology, such as short video platforms and intangible cultural heritage databases, to promote its cultural heritage and engage the public [7]. - The "Little Inheritors" program and over 100 annual intangible cultural heritage activities encourage community participation and awareness [7].
非遗“出圈”引客来——重庆石柱探索文化传承与乡村振兴新路径
Xin Hua She·2025-06-03 07:52