Cai Jing Wang·2025-06-03 08:13Core Viewpoint - China Life Insurance is committed to a people-centered development philosophy, emphasizing its role as a financial stabilizer and social stabilizer, while launching the 19th "GuoShou 616" Customer Festival to enhance customer experience and meet diverse financial insurance needs [1][9]. Group 1: Customer Festival Activities - The "GuoShou 616" Customer Festival will run from May 30 to June 30, featuring a month-long series of online and offline activities centered around the theme "Smart Life, Lifelong Protection" [1][9]. - The festival will include a "Super Experience Day" on June 16, along with special activities for important dates such as the Dragon Boat Festival and Children's Day [1][2]. Group 2: Financial Product Offerings - China Life will showcase nearly 20 high-quality financial products across its insurance, investment, and banking sectors, addressing various customer needs through an integrated online and offline experience [2][7]. - The company will utilize innovative technologies like AIGC to create interactive experiences, such as the "Planet Roaming Plan" featuring its mascot across five themed planets [3][4]. Group 3: Targeted Services for Different Demographics - For children, the company will offer online art education and comprehensive insurance plans covering various risks [4][5]. - For young adults, activities will include educational seminars and health-related online sessions, along with flexible loan products to ease financial burdens [5][6]. - For the elderly, China Life will provide pension account services and specialized products aimed at enhancing financial security and wellness [6][7]. Group 4: Integrated Financial Services - The company aims to deepen its integrated financial services by collaborating across its insurance, banking, and investment sectors, enhancing customer experience through resource sharing and coordinated services [7][8]. - Initiatives include the launch of the "Super Xin Renewal Treasure" and a dedicated welfare zone on the "Anxin Enjoy" platform to streamline service offerings [7][8]. Group 5: Brand Engagement and Community Activities - China Life will enhance its brand presence through community events and social media interactions, including the "GuoShou Guardian Stories" campaign and participation in local sports events [8][9]. - The company will also leverage partnerships for broader outreach, such as sponsoring the "World Women's Volleyball League Hong Kong 2025" to engage customers through various activities [8][9].