Why ENPH Stock Has Crashed 70%?

Core Viewpoint - Enphase Energy is facing significant challenges leading to a drastic decline in its stock price, attributed to a drop in residential solar demand, operational difficulties, and external economic factors [1][2][7]. Company Performance - Enphase's revenue decreased by 42%, from $2.29 billion in 2023 to$1.33 billion in 2024, reflecting a broader downturn in the residential solar market [2]. - The company's operating margin fell from 20% in 2023 to below 7% in the last year due to excess inventory and reduced demand [2]. - In the last quarter, Enphase reported earnings of $0.68 per share on$356 million in revenue, missing Wall Street's expectations of $0.71 per share on$362 million [3]. Market Conditions - High interest rates are raising financing costs for homeowners, discouraging significant investments in solar installations [2][5]. - The economic environment is leading to cautious consumer behavior, resulting in reduced discretionary spending on large purchases like solar panels [5]. Tariff Impact - New tariffs of up to 3,500% on solar components, particularly battery cells from China and Southeast Asia, are expected to severely impact Enphase's profit margins [4]. - The company is attempting to relocate battery cell production to the U.S. to mitigate tariff impacts, but this transition will take time and resources [4]. Company Response - Enphase has initiated cost-cutting measures, including laying off 500 employees and terminating some manufacturing contracts, highlighting the severity of its situation [6]. - Despite these efforts, investor confidence remains low, and the company needs a rebound in residential solar demand and stabilization of the tariff situation for improvement [7].