Huan Qiu Wang·2025-06-03 09:16Core Insights - The event "Douyin Multiverse Season" was launched in Hong Kong, featuring the classic IP MOLLY from Pop Mart, showcasing a blend of technology, art, and urban culture [1] Group 1: Event Highlights - MOLLY made its debut on the Star Avenue, becoming the first toy IP to walk the red carpet [3] - The live performance included a unique program titled "Bubbling up," featuring sweet dance routines [3] - A drone light show showcased MOLLY waving to the city, enhancing the visual experience [3] - MOLLY-themed double-decker buses were introduced, covering key routes in Hong Kong [3] Group 2: Cultural Impact and Future Plans - The launch of high-end collectible toys has deepened MOLLY's influence in the art collection sphere while intertwining with traditional craftsmanship [4] - Pop Mart aims to deliver diverse global cultural trends to consumers through a wider range of products and experiences [4] - MOLLY has been a classic IP for 19 years, evolving with various character designs, enhancing consumer engagement [5] - The collaboration is expected to inject new energy into Hong Kong's cultural tourism industry and explore diverse expressions of the IP [5]