山东滨海旅游升温，“海上游”“避暑游”酝新玩法

Core Insights - The coastal tourism in Shandong has seen a significant increase during the recent Dragon Boat Festival holiday, with expectations for continued growth in the summer market [1][3][10] Group 1: Tourism Performance - The tourist reception at well-known coastal destinations in Shandong has generally increased, with some scenic spots reporting substantial growth in visitor numbers and revenue [3][4] - Tian Tai Mountain scenic area experienced a 282% increase in visitor numbers and a 374% increase in ticket revenue compared to the previous year [3] - Qingdao's Red Forest Resort welcomed 30,000 visitors during the holiday, marking a 29% increase year-on-year, with a similar growth in tourism revenue [4] Group 2: Market Trends - There is a noticeable trend of younger consumers participating in tourism, with visitors under 29 years old increasing by approximately 10% [4] - The introduction of family-oriented activities, such as the "Tiger Baby Parade" and food festivals, has attracted more family visitors to various scenic spots [6][8] Group 3: Marine Tourism Development - The marine tourism sector is gaining momentum, with significant increases in passenger numbers on ferry services, reaching over 4.3 million in 2023 for Yantai Changdao tourism [11] - The Shandong provincial government is focusing on enhancing marine tourism, including the development of intercity and interprovincial sea travel to boost high-quality tourism [13]