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粤海饲料启动“胜夏行动”!部署六大行动,覆盖养殖户10000人次

Core Viewpoint - Guangdong Yuehai Feed Group has launched the "Victory Summer Action" to enhance industry development and support aquaculture during the peak production season, aiming to cover over 10,000 farmers and achieve significant sales growth [2][3][6]. Group 1: Action Overview - The "Victory Summer Action" is a major marketing initiative following the earlier "Spring Battle Action," aimed at injecting energy into the industry during the summer peak [5][6]. - The action will run from June to October 2025, focusing on consolidating the achievements of the Spring Battle Action and seizing the golden period of aquaculture [17][18]. Group 2: Strategic Actions - The initiative includes six strategic actions to ensure growth and market presence: 1. Consolidate incremental achievements by enhancing channel cooperation and expanding product coverage [20][21]. 2. Deepen terminal services to address challenges such as high temperatures and disease outbreaks, providing technical support to farmers [23][24]. 3. Capture market share in key areas and species, particularly in freshwater fish, grouper, and shrimp feeds [25][26]. 4. Strive for market leadership in specific regions and species to solidify competitive advantages [27][28]. 5. Build a skilled service team through intensive training and practical experience [29][30]. 6. Enhance brand influence by promoting successful farming models and community initiatives [31]. Group 3: Performance Metrics - The company reported significant growth in sales during the first four months of the year, with high-end fish feed up 15%, small shrimp feed up 56%, and other products showing similar increases [34][35][36]. - The "Victory Summer Action" aims to conduct over 200 technical exchange meetings, reaching more than 10,000 farmers, and establish 500 demonstration ponds [39][40].