免签“朋友圈”再扩容，这里住客九成已是外国人⋯⋯China Travel带火酒店生意

Core Insights - China's visa-free policy is expanding, now including 43 countries, which is driving an increase in inbound tourism and hotel occupancy rates [3][6][12] - The hotel industry is experiencing a surge in foreign guests, with some hotels reporting foreign guest occupancy rates as high as 90% [6][8][12] - The influx of foreign tourists is prompting hotels to upgrade their services, including multilingual signage and tailored dining options [4][18] Group 1: Inbound Tourism Growth - Inbound tourism orders during the Dragon Boat Festival increased by nearly 90% year-on-year, with GMV for entrance tickets to tourist attractions growing over 150% [3] - Shanghai Yilong Hotel saw foreign guest occupancy rise from 10% to 90% in April 2023, reflecting a significant shift in guest demographics [6][12] - Other hotels in Shanghai and Guangzhou also reported substantial increases in foreign guest numbers, with some hotels experiencing over 90% year-on-year growth in foreign visitor reception [8][12] Group 2: Hotel Industry Adaptation - Hotels are adapting to the influx of foreign guests by hiring foreign staff for welcoming roles and engaging international influencers for promotions [3][7][18] - The average length of stay for foreign guests is longer than that of domestic guests, with many foreign visitors staying 3 nights or more, positively impacting hotel revenue [12][18] - The increase in foreign guests is leading to a rise in average daily rates, with some hotels reporting increases of 100 to 200 yuan during peak seasons [12][18] Group 3: Marketing and Service Enhancements - Hotels are focusing on improving service quality by training staff in cultural awareness and communication skills to better serve international guests [18][19] - Marketing strategies are evolving, with hotels leveraging international social media platforms like Instagram and TikTok to reach potential foreign customers [19] - Collaborations with international travel agencies and third-party platforms are becoming essential for hotels to expand their customer base [19]