Alliance Entertainment’s Handmade by Robots Enters Anime Market with Launch of My Hero Academia Collectibles

Core Insights - Alliance Entertainment Holding Corporation has launched its Handmade by Robots™ division into the anime collectibles market with licensed vinyl figures from My Hero Academia, featuring popular characters Izuku Midoriya and Shoto Todoroki, marking a strategic expansion into a rapidly growing segment of the collectibles market [1][2][3] Company Overview - Alliance Entertainment is a leading distributor and fulfillment partner in the entertainment and pop culture collectibles industry, offering over 325,000 unique in-stock SKUs, including more than 57,300 exclusive titles across various media formats [7] - The company aims to grow its collectibles portfolio, with Handmade by Robots™ focusing on high-value, fan-driven collectibles, and plans to expand its offerings to include characters from various globally recognized franchises [4][6] Industry Insights - The global demand for anime merchandise has surged, with the market reaching a record $22 billion in 2023, driven by double-digit annual growth and a dedicated fanbase [2] - Anime has become a significant driver of licensing revenue across multiple categories, including apparel, gaming, streaming, and collectibles, highlighting its importance in the global entertainment landscape [2][3]