Di Yi Cai Jing·2025-06-03 12:43Core Viewpoint - The new round of competition in the home appliance industry may evolve into a significant consumption battle, largely depending on whether the market is characterized by fully competitive and open ecosystems [1][5] Group 1: Market Competition Dynamics - The home appliance sector is experiencing intense competition, with companies like Xiaomi expanding aggressively, leading to a "red ocean" market where growth opportunities are limited [2] - Midea Group's chairman highlighted that regardless of the competitive strategies employed, the outcome will likely be a massive consumption battle [2] - The home appliance market is characterized by fully competitive conditions, where the focus is shifting from price wars to the narrative and value creation capabilities of companies [2][4] Group 2: AI and Service Integration - The competition in the home appliance industry is undergoing a transformative upgrade, with AI applications becoming integral to product offerings, shifting the focus to comprehensive service solutions for home life [3] - Companies are moving away from price-based competition towards creating value through enhanced consumer engagement and service offerings [3] - A fully competitive market is essential for the development of a lifecycle service model that transcends traditional transactional relationships [3] Group 3: Regulatory Environment - The necessity for a fully competitive and open market is emphasized as a means to prevent low-level price wars and unhealthy competition [4][5] - Companies are encouraged to focus on creating value for consumers rather than engaging in price competition, which requires a supportive regulatory framework to ensure fair competition [4] - The regulatory system must be restructured to protect market fairness and reduce transaction costs, ensuring that competition remains healthy and constructive [4]